1. Information We Collect

We may collect the following types of information:

Personal Information

• Name

• Email address

• Phone number (if provided)

• Billing and shipping address

• Order and purchase history

Automatically Collected Information

• IP address

• Browser type and device information

• Pages viewed and interactions with our website

• Cookies and similar tracking technologies

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2. How We Use Your Information

We use your information to:

• Process orders and deliver products or services

• Send transactional emails (order confirmations, receipts, account updates)

• Send marketing communications based on your preferences, including:

  • Price drop alerts

  • Abandoned cart reminders

  • Special offers and promotions

• Improve our website, products, and customer experience

• Comply with legal and regulatory obligations

3. Marketing Communications & Preferences

Opting out of marketing emails will not affect transactional or service-related communications.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on one or more of the following legal grounds:

• Your consent

• The performance of a contract

• Compliance with legal obligations

• Our legitimate business interests

We do not sell your personal information. We may share your information with trusted third-party service providers who assist us with:

• Payment processing

• Email delivery and marketing platforms

• Website hosting and analytics

These providers are authorized to use your information only as necessary to provide services to us and are required to protect your data.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable website functionality

• Analyze traffic and performance

• Personalize content and offers

You may control or disable cookies through your browser settings. Note that some features of our website may not function properly without cookies.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal requirements, and resolve disputes.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Withdraw consent at any time

• Object to or restrict certain processing activities

• Request data portability

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know and delete personal information.

To exercise your rights, please contact us using the information below.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet is 100% secure.

10. Children’s Privacy

Our website and services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: info@aprilacarter.com Business Name: April A. Carter, Limited Liability Co Website: aprilacarter.com

By using our website and managing your communication preferences, you acknowledge that you have read and understand this Privacy Policy.